I’m pleased to announce that the Siemens PLM Software automated driving solution has won the “Innovative Product of the Year…
Shift-left testing is a methodology in which testing is performed earlier in the product lifecycle — that is, it is…
Autonomous driving is cool and sexy. Everyone is talking about it. Everyone has an opinion. My German friends say “no…
In my last blog I looked at the product definition process of automotive ICs, using the microcontroller market as an…
“Not a computer science project.” That’s how an automotive IC design manager I worked with once fabulously described what IC…
I am pleased to report that Embedded Computing Design magazine just named Mentor Automotive’s DRS360 Autonomous Driving Platform the “Most…
We have talked in the past about the new automotive supply chain, and the challenges of system design in automobiles…
Electric vehicles are getting cool. Thanks to Telsa brand and technology premiumization, and the anticipated Chevy Bolt range estimates, EVs are…
In a recent blog I speculated about Apple’s business model for mobility, and stirred up a hot nest of opinion….
These topics to deserve a little more attention so this will be broken into a 3 part series. Part 1:…
