Industries

How can technology assist Santa Claus in creating the most unique sought-after gifts?

It’s that time of year when many shoppers are focused on finding the perfect holiday gifts for their loved ones. With the consumer packaged goods industry more cost-competitive than ever before and so many options to choose from, it is more important than ever to increase efficiency and creativity to deliver the most unique, sought-after products. Consider the possibilities if consumer packaged goods manufacturers could use software to drive innovation and deliver customized, high-quality products and toys in record time from Santa’s workshop to under the tree.

Imagine it, Create it

Customers are looking for personalized goods and highly customized designs. Every day, the toy market demands new products at a rapid speed, particularly during the holiday season, making Santa’s job no easy task. Consumers are increasingly expecting more personalized and connected experiences when it comes to the products they use. As a result, manufacturers are being forced to adopt new processes at every stage of the value chain, from design to manufacturing. While this may appear to be a daunting task, consumer goods manufacturers can use Siemens Xcelerator as a Service to become disruptors and race to the top of everyone’s holiday wish lists.

Removing Barriers to Innovation this Holiday Season with Xcelerator as a Service

Consumer goods manufacturers who want to use software to improve innovation with Siemens Xcelerator as a Service portfolio can harness the power of the cloud and sign up for our trial software to gain a competitive advantage this holiday season and produce the innovative, one-of-a-kind gifts on everyone’s holiday wish lists in record time.

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Lorraine Abazeri

As a passionate advocate for sustainable innovation in the consumer products and consumer packaged goods industry, I am excited about the incredible strides we're witnessing at Siemens and the remarkable work being done by Blendhub. The concept of transforming everyday access to nutritious food on a global scale is a cause that deeply resonates with me. The way Blendhub is redefining food production, bringing it closer to those who need it the most, is not just inspiring; it's a blueprint for the future. Being part of a team at Siemens that supports these transformative initiatives gives me a sense of pride and optimism. Every day, we're not just talking about change; we're actively participating in making it happen. I am excited to see how technology is leveraged to forge a more sustainable, accessible, and healthier world for for everyone, everywhere.

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This article first appeared on the Siemens Digital Industries Software blog at https://blogs.stage.sw.siemens.com/consumer-products-retail/2021/12/03/how-can-technology-assist-santa-claus-in-creating-the-most-unique-sought-after-gifts/