Thought Leadership

In the news

It is quite common, as I am sure it is for you, that someone asks me what I do for a living. Most of the time I try to get away with just saying that I work for a software company. If pressed for more detail, I end up explaining what embedded systems are all about. Sometimes, when really pushed, I talk about how I actually spend my time – writing articles, do webinars, presenting at conferences, etc. I have been known to call myself a “professional enthusiast”.

Last week the completion of a couple of my outbursts of enthusiasm …

On Wednesday I went to the IP-SoC conference in Grenoble, France, where I had been invited to deliver a keynote. My topic was the increasing importance of power management in embedded software. If you would like a copy of my slides, please email. In a matter of hours after my talk, a good report, which summarized my key points quite well, appeared here. The organizers of the conference have also posted a video [slides+audio] of my talk here, so you can hear what I had to say:

The embedded.com website is the foremost resource that many embedded software developers turn to for news and information. So, I was very pleased when the editor accepted my proposal to provide series of articles on various embedded software topics in the months to come. The first one was just published and you can read it here. I am very open to suggestions for further topics.

Colin Walls

I have over thirty years experience in the electronics industry, largely dedicated to embedded software. A frequent presenter at conferences and seminars and author of numerous technical articles and two books on embedded software, I am a member of the marketing team of the Mentor Graphics Embedded Systems Division, and am based in the UK. Away from work, I have a wide range of interests including photography and trying to point my two daughters in the right direction in life. Learn more about Colin, including his go-to karaoke song and the best parts of being British: http://go.mentor.com/3_acv

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This article first appeared on the Siemens Digital Industries Software blog at https://blogs.stage.sw.siemens.com/embedded-software/2012/12/10/in-the-news/