Thought Leadership

ARM TechCon – See you there?

This week is the first, for me, of the major conferences in the embedded software space this Fall – the ARM TechCon. As usual, it takes place at the Santa Clara Convention Center in California. And, as usual, I will be attending.

The exhibition runs over two days: Wednesday and Thursday. I will be at the Mentor Graphics booth [#201] for most of the day on Thursday. So, if you want to stop by and say hello, you will be most welcome.

The conference continues on to Friday, when I have a paper at 2:30 entitled How to Measure RTOS Performance. If you are attending the event, do come along. If you want a copy of my slides or have any queries, please email.

A complete guide to the Mentor Graphics participation in ARM TechCon may be found here.

ARM are running an interesting activity at the show, in which sponsoring companies [like Mentor Graphics] have been invited to participate. A representative of each company will be provided with a FitBit movement tracker and real time logs of these people’s number of steps will be on display at the RAM booth. There are prizes for the most energetic. It seems that I was nominated to represent Mentor Graphics. Wish me luck!

ImageI will be reporting and commenting during ARM TechCon on the major social media channels [links on my blog homepage]. If you have any questions or comments, do get in touch.

Colin Walls

I have over thirty years experience in the electronics industry, largely dedicated to embedded software. A frequent presenter at conferences and seminars and author of numerous technical articles and two books on embedded software, I am a member of the marketing team of the Mentor Graphics Embedded Systems Division, and am based in the UK. Away from work, I have a wide range of interests including photography and trying to point my two daughters in the right direction in life. Learn more about Colin, including his go-to karaoke song and the best parts of being British: http://go.mentor.com/3_acv

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This article first appeared on the Siemens Digital Industries Software blog at https://blogs.stage.sw.siemens.com/embedded-software/2014/09/29/arm-techcon-see-you-there/