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Michael Hallack of Callaway Golf on the Design Equation

Callaway Golf presentation by Michael Hallack
Michael Hallack’s claim to fame is probably one many product designers dream about. One of his designs – CAD screen and all – was in a superbowl commercial. Michael presented at PLM Connection Europe on unified CAD and walked attendees through Callaway’s “Design Equation.”



Mike demonstrated several applications of NX to speed their time to market. He noted they now can deliver four drivers in a week – a process that used to take a year. Here’s a video interview with Mike that will provide more details about product design at Callaway.

Dora Smith

Dora Smith is the senior director of the global academic program for Siemens PLM Software. The program empowers the next generation of digital talent through project-based learning, STEM competitions and industrial strength software and curriculum to support students and academic institutions worldwide.

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This article first appeared on the Siemens Digital Industries Software blog at https://blogs.stage.sw.siemens.com/news/michael-hallack-of-callaway-golf-on-the-design-equation/