Corporate

Who says green doesn’t sell?

At this point, I think almost no one, but its clear that Apple certainly does not. Of all the new speeds and feeds that Steve Jobs went through today (Genius looks really interesting, albeit perhaps borrowing generously from Pandora), the one part of his pitch that had nothing to do with the product itself, but rather how the product is made (thanks to engadget for the coverage):







Makes me wonder how quickly other manufacturers will start to talk more directly about their green manufacturing credentials to their customers as part of their marketing program. It wasn’t too long ago that ‘Quality was job 1’ – how long until we see ‘Recycling is job 1’?

Christian Kelley

I have worked for Siemens PLM Software since 1996. I've done lot's of different things, but for since 2007 I have lead the online marketing team. The Community platform is my responsibility so if you have any ideas about what we could do better here, let me know.

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This article first appeared on the Siemens Digital Industries Software blog at https://blogs.stage.sw.siemens.com/news/who-says-green-doesnt-sell/