Suzanne Kopcha

What challenges are last mile autonomous delivery manufacturers facing?

April 16, 2020

How to build tomorrow’s autonomous delivery with today’s technology

By Suzanne Kopcha
5 MIN READ

Using design validation to win in smart sporting goods

April 3, 2019

Smart sporting goods require new and innovative design methods to deliver the digital coach experience consumers want with the safety they deserve—all at a price point they’ll willingly pay.
But …

By Suzanne Kopcha
3 MIN READ

How companies use tech to design smart sports equipment

March 7, 2019

Smart sporting goods present a tremendous opportunity for established brands, but success depends on their openness to new ways of doing business, which includes a more complex development process an…

By Suzanne Kopcha
3 MIN READ

High-tech sports equipment: what do consumers want?

February 11, 2019

The sporting goods market is undergoing a major technological disruption: smart products are changing the way consumers and elite athletes interact with once seemingly simple products.

Tec…

By Suzanne Kopcha
3 MIN READ

Digital technology, today’s most important fashion accessory

October 9, 2017

Mickey Drexler, now former CEO of J. Crew, didn’t see the dark days coming.

In a May 2017 interview with The Wall Street Journal, Drexler admitted, “I’ve never seen the speed of change as …

By Suzanne Kopcha
5 MIN READ

Tech to the rescue: What brands and manufacturers must change

August 22, 2017

No one should deny that fashion and retail brands can be innovative. Many are leaders in e-commerce and digital marketing. Some have even pioneered groundbreaking materials and designs that now are w…

By Suzanne Kopcha
4 MIN READ

Create resilience in fashion brands with digital enterprise

July 26, 2017

Social media and 24/7 reporting have changed more than politics and news. Fashion trends rarely last a season. In fact, they’re lucky to last a month. Our culture elevates trendsetters to celebrity s…

By Suzanne Kopcha
4 MIN READ