Why does new product development fail 80 percent of the time?

Somewhere between 50 and 80 percent of ideas from new product development fail.

To the outsider, this figure seems wildly exaggerated. But somewhere along the line, this statistic has made…

Virtual testing, validation of autonomous vehicle safety

 
Automakers around the world are looking to mass produce autonomous vehicles, but they must first conquer some big challenges before that mass production can happen.
I recently spoke with…

The product design process: Deciding what to do

The product design process for smart products has many challenges. We previously explored smart product development and some lessons we can learn from Michelangelo. If companies want to have a succes…

Autonomous vehicle technology will rely on software, sensors

Automakers around the globe are designing and testing autonomous vehicles. But what needs to happen before these vehicles hit the road in masses?

I recently had the pleasure of speaking wi…

Building the next generation of electric vehicles

These are exciting times for the automotive industry with drastic increases in market interest and investment for fully electric vehicles, autonomy and connectivity.
In the last decade, the indus…

The role of PLM in future ship design

Reducing fossil fuel consumption is the most straightforward way to reduce emissions. The automotive and aerospace industries have made great strides in fossil fuel reduction, but the shipping indust…

What will it take to make autonomous cars safe?

You’re driving down the road and a car with no one in the driver seat is about to pass you. It signals to change lanes and begins moving in front of you to complete the pass. Do you trust that it wil…

Testing and perfecting driverless vehicle technology

 
The auto industry is fully invested in developing autonomous vehicles. Long-standing OEMs and brand new startups alike are developing and testing these cars to ensure their safety before the…

How smart engineering can solve heavy equipment challenges

Smart engineering is data-driven engineering that optimizes historic and real-time data in all stages of a product’s life. It can be applied throughout the spectrum of heavy equipment markets and is …